• Understand How the main image-generating AIs work

• Use Midjourney, Krea, and ChatGPT to create relevant visuals

• Formulate effective prompts adapted to each platform• Develop a complete visual project integrating several AI tools• Integrate these tools in their communication strategy or production flow

Day 1 — getting started and created with midjourney

‍Morning (3:30) — discover image AIs and get started with Midjourney

1. Overview of image-generating AIs

• Presentation of use cases: branding, social content, educational design
• Presentation of the tools: ChatGPT (image), Midjourney, Krea
• Comparison of platforms (interface, style, customization)

2. Getting started with Midjourney

• Discord account creation and configuration
• Navigating the Midjourney environment
• Prompt structure, basic rules, essential parameters

3. Simple creation workshop

• Generating visuals based on basic instructions
• Exploring styles: realistic, abstract, drawn, corporate

Afternoon (3:30) — deepening the creation with Midjourney1. Advanced techniques and tips

• Aspect ratio, word weight, combinations of elements
• Use of visual references and blending

2. Practical cases

• Creation of a coherent visual series
• Variations according to different contexts (social networks, posters, illustrations)

3. Optimization and collective feedback

• Cross-review of prompts and results
• Adjustments to improve visual impact and storytelling

Day 2 — image with chatgpt and hybrid creation with krea.aiMorning (3:30) — image in ChatGPT and content integration1. Generate images in ChatGPT

• Overview of the image interface
• Formulate prompts for clear and stylized results
• Limits, strengths and types of accessible renderings

2. Create a complete sequence with ChatGPT

• Workshop: create a mini-campaign with text + visuals
• Visual posters, posts or slides based on a simple idea

3. Cross analysis: Midjourney vs ChatGPT

• Preferred use cases
• Choose the right tool according to the need, the style, the time

Afternoon (3:30) — advanced creation with Krea.ai1. Presentation of Krea.ai and its specificities

• Real-time image generation, editing, sketch-to-image
• Application case: advertising, fashion, architecture, scenography

2. Hybrid workshop: image + editing in real time

• Free generation, editing from a sketch or an example
• Workshop: “1 brief, 3 tools” — each participant chooses the tool adapted to their needs

3. Final project and feedback

• Realization of a creative project individually or in pairs
• Presentation to the group and feedback