• Provide a clear and operational summary of the links between SEO, content and
  artificial intelligence
• Illustrate the concrete uses of AI in SEO strategies through cases
  for professional use
• Put into practice advanced exercises to master marketing tools
  SEO and AI

Day 1 — SEO and AI Referencing (GSO/GEO)‍

‍Advanced practices and optimization for AI engines‍

‍Morning (9am — 12:30pm)

‍1. Quick reminder of SEO fundamentals and the evolution of SERPs

‍Review of the pillars of SEO: technique, content, networking, backlinks.

Search engine change: generative AI, conversational responses, Gemini, Perplexity, ChatGPT, etc.

‍2. Generative Search Optimization (GSO): understanding the challenges

‍How AI engines work: sources, generation of responses, integration of results.

Best practices for visibility in AI responses: FAQ, structuring, conversational tone, rich formats.

‍3. Practical workshop: SEO audit + identification of AI opportunities

‍Quick analysis of an existing site or content.

Identification of queries and themes targeted by AI.

Optimized reformulation for visibility in generative results.

‍Afternoon (13:30 — 17:00)

‍4. Advanced Prompt Engineering applied to SEO

‍Structure of an effective prompt: role, objective, tone, format, constraints.

Concrete examples: title generation, FAQ, long articles, rich excerpts.

Comparison of the main tools: ChatGPT, Claude, Claude, Perplexity, Mistral, Gemini.

‍5. Workshop: creating content optimized for AI research

‍“IA-first” content production: SEO-friendly structuring, natural style, semantic richness.

Comparative tests on several AI engines (input/output).

Optimization and iteration of prompts according to the results obtained.

‍6. Final evaluation and feedback

‍Consistency and visibility testing in AI engines.

Summary of the best practices observed.

Deliverables delivered: prompt templates, optimization checklist, monitoring resources.

Q/A session, feedback and post-training action plan.